Customer insights

Get deeper, real-time insights about your customers’ demographics, purchasing behavior, and lifetime value (LTV).

One of the most important parts of marketing is accurate attribution – understanding how your marketing efforts and spend are converting to customer acquisition and revenue.

With Dub, you can turn your short links into end-to-end attribution engines by tracking how your clicks convert to signups and sales.

As part of lead tracking, Dub creates customer objects to visualize how your users interact with your links and how much they spend on your product.

Now with Customer Insights, you can get a deeper understanding of your customers’ demographics, purchasing behavior, and lifetime value (LTV).

Customers overview

Your Dub workspace now has a new Customers tab that shows you a list of all your customers and which short link they came from.

In this table, you can also filter by country or a specific link, or search for a specific customer by their name, email, or external ID.

Available columns

The data columns available to you are:

Column	Description
Country	The customers country
Link	The short link used to visit your domain
LTV	The total amount of revenue the customer has generated over time
Created	The date the customer was created
Paid	The date the customer made their first sale
Cancelled	The date the customer canceled their subscription
External ID	The unique identifier within your database

Individual customer pages

For a given customer, you can also open up their individual customer page to see a view of their recent sales and historical activity.

This is useful for understanding which of your links a given customer interacted with before signing up for your app, allowing you to optimize your campaigns accordingly.

On the top of each page, you’re able to see the customer’s first sale date, time to sale, lifetime value, and if they are no longer a customer, their canceled date.

On the right sidebar, you can also see all the individual details for a given customer – from their geolocation, device type, and browser info, and which UTM campaigns they originated from.

Partner program customers

If the customer was referred by a partner, you’ll be able to view which partner referred them, the partner’s earnings and which link was used.

Learn more about Dub Partner Programs.