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This feature is only available on Pro plans and above.
Device targeting is a powerful feature that lets you personalize the destination URL for your links based on the user’s device type. For example, you can set a custom destination URL for iOS devices by toggling the “iOS Targeting” switch in the link builder, and a different URL for Android devices by toggling the “Android Targeting” switch in the link builder. To use this feature, click on the Targeting button in the link builder. This will open a new modal with device targeting options. You can also quickly access the Targeting feature by using the keyboard shortcut G while in the link builder.
Use device targeting to personalize your link's behavior based on the user's device type
This is particularly useful if you want to send iOS users to the App Store to download your iOS app, and Android users to the Google Play Store to download your Android app. In both cases, the main Destination URL will be used as the fallback URL that will be used if the user’s device type does not match the targeting rules.

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Priority when combining with other features

If you enable multiple targeting features on the same link, they are evaluated in the following order:
  1. Device targeting (iOS/Android) – checked first
  2. Geo targeting – checked next if no device rule matches
  3. A/B testing – applied last, only to traffic not already redirected by device or geo targeting
This means device targeting always takes the highest priority. For example, if a user on iOS clicks your link and you have an iOS destination URL configured, they will be sent there regardless of any geo targeting or A/B testing rules.